Minerva Schools, Basel’s oldest private school, educates children and young people from pre-school to Progymnasium, or up to year 9. Our poster campaign advises parents not to wait when problems arise at school but seek advice from Minerva Schools to determine whether private schooling might not be a better alternative.

Poster teenager

Poster children

Poster general

Young women face double the cancer risk: lung cancer and breast cancer. feelreal is the name of our client’s campaign. It makes the point with a powerful argument: Women who don’t smoke smell better and look better, which makes them more popular. We collaborated closely with our client on the project, including advertising and website design.

Teaser campaign resolution (I want to smell nice, have a great complexion and be popular)

Community platform website (The last cigarette is the best one)

When it comes to ethically sound economizing measures in the health industry, VEMS functions much like a seal of approval. That’s why the seal, rendered in the color reflecting each application, appears on information media in general, research studies, at symposia, training courses and in any other elements of corporate design.

Seal of approval

Website

To sensitize the public to the need for cornea donations we created a communication plan, including logo, ads and website.

Poster featuring key visual (Don’t close your eyes to donating your corneas)

Event with well-known host Kurt Aeschbacher

Kaleidoscope donor gift (Imagine it’s spring and you’re blind)

It comes to the aid of abused animals, provides helpful advice and information and operates an animal shelter and boarding facility. We are currently implementing a campaign that acquaints the public with what the society does. The key visual is a «missing» poster, displayed in areas frequented by relevant target groups. 

Target-group-specific communication at relevant locations (Missing - The Animal Protection Society helps you find your lost pet)

And working on the mind means education. We made language the focal point of our Minerva campaign, using captivating headlines suitable for image and product ads in all media.

Ads for kids (Give your kids more than mid-morning snacks / John can teach Johnny what he can’t yet do)

Ads for adolescents (Choose the best inherited advantage: education / A coach at school makes a job coach unnecessary)

Ads for adults (Learn to lean – while you learn / We make education possible – and easier)

Minerva’s 111 questions on its 111th anniversary

We all know one-track specialists. Are there one-track educators as well? / Are the educated happier? / Can you forget your education? / Can education help you to die?

Which is what we have produced for a number of years – and with great success – on behalf of the in-tuition AG school for gifted children. We sensitize parents …

Campaign for parents (Everybody is equal / But not everybody’s the same / We teach by ability)

... but we also reach kids directly.

Campaign for kids (Better a board under your feet than across your face / Some people get ideas while peeing. Others from us / Order makes up half of life, chaos the whole.)

We created the corporate design, from logo to website, for the Children’s House and handle all advertising.

Open day poster

The mirror posters ask “What’s your vision?” and give the address of the website where a film script may be submitted. The winning script will be made into a flash film.

Posters for universities and technical colleges (I’m willing, are you?)

The contest as promoted on a microsite (One day in the year 2050)

Swisscom has sold 20,000 multimedia bundles of our design. We, in turn, were awarded a gold disc and a Grand Award at Hamburg’s World Media Festival.

Bundle including CD/CD-Rom

CD-Rom containing films, animation and ringtones