Specialty chemistry isn’t really sexy. And what do the children of the chemists who are customers of Ciba Specialty Chemicals know about her father’s work?
We took the launch of the new Ciba website as an opportunity to dare something no one has dared before: to develop an adventure game about specialty chemicals. Everywhere in our daily lives we encounter it, in groups of cushions, in toothpaste, in credit cards and so on and so forth.
BGKS developed, wrote and programmed the game together with our partner company. From script to programming.
When chemists play a Ciba specialty chemistry game for 30 minutes or more, we haven’t done everything wrong. And best of all, the children of Ciba Specialty Chemicals’ customers also played the game. And did finally understood dad a little better.